This Newsweek article uncovers the shocking trend of heroin traffickers branding their products with high-profile names such as “Coronavirus” and “Kobe Bryant.” The DEA warns that this tactic is used to create brand recognition and allure among buyers, despite the deadly nature of the substances. The piece delves into the methods traffickers use to market their drugs, discussing the broader implications for public health and safety. It highlights the ongoing efforts by the DEA to intercept these branded drugs and raise awareness about the dangers of substance abuse. The article underscores the intersection of drug trafficking with societal events and popular culture, illustrating the lengths traffickers go to in order to attract customers.
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